What logos do!

Your logo delivers a clear, well-defined message of uniqueness and individuality. Many times, logos are the first and only impression consumers encounter when they are shopping for a particular product or service.
A great logo must say something about the company it represents. Distilling a client's persona, mission, or market approach into a single gesture or emotion that can be conveyed by a strong stand-alone image is the heart and soul of the logo design process.
The finished design must also combine tradition with trend in a balance appropriate to the client's needs and consumers' desires, must be versatile, legible, and familiar.
Logos must be easy to reproduce and easily interpreted at a glance by a broad audience of viewers.
Thus, your logo plays a huge part in the success of your business, a good logo represents a good business!